My experience spans across UX/UI and digital experiences, marketing and brand design, and visual and motion design. My work encompasses everything from end-to-end Figma flows and design systems to campaigns, email, illustration, motion, and digital experiences.
This portfolio is a selection of my work across those areas. For more on my experience, check out my About page or reach out.
Design Systems & Email
Built a componentized email design system in Figma to create a faster, more consistent way to design and scale email production across company portals and teams. I used email platform data and usability information to identify friction in the existing workflow, then translated those insights into a flexible system the team could easily adopt and maintain. The new approach helped increase send volume by 29% year over year, while open rates grew 3.5% annually from 2022–2026 to reach 33%, and click-to-open rates reached 12.95%, the highest engagement the team has seen.
Digital Experience & Communications
A collection of creative and UX work developed for Georgia Tech across student communications, campaigns, and events. For the commencement page, I audited the existing experience and found that important information, dates, requirements, and next steps were buried or unclear. I restructured the content hierarchy, prototyped the new experience in Figma, and implemented the redesign live. This collection also includes the Week of Welcome campaign, which I designed and animated to welcome that year’s incoming freshmen, along with custom campus illustration and graphic work.
Marketing & Campaign Design
A few examples from a collection of digital marketing campaigns for Discover Atlanta: illustrations, motion, and digital work created to promote Atlanta as a destination. I developed the creative across a range of touchpoints, including marketing for the Discover Atlanta app, the Savings in the City logomark and supporting materials, WeChat campaign targeting Chinese travelers, and Atlanta Make Your Mark animation, which I helped concept, designed, illustrated, and animated from start to finish.
Brand Strategy & Identity
A personal brand born from my love of shark tooth hunting and coastal exploring around Savannah. I built Mermae from the ground up, developing the brand identity, visual language, illustration, product photography, and jewelry collection to create a cohesive brand that feels both coastal and contemporary.
